Regression Model – Retail Case Study Example (Part 10)
This article is a continuation of our marketing analytics case study example for campaign management solutions. In this case, we started with the following two goals to build models to identify Most...
View ArticleRegression: the Mother of all Models – Retail Case Study Example (Part 9)
Welcome back to our retail case study example for marketing analytics. In the previous 8 parts, we have covered some of the key tasks of data science such as: Problem definition: Part 1 & Part 2...
View ArticleArtificial Neural Networks, Made Easy – Retail Case Study Example (Part 8)
Welcome back to our retail case study example for campaign and marketing analytics. So far in this case study, we were working on a classification problem to identify customers with a higher likelihood...
View ArticleModel Selection – Retail Case Study Example (Part 7)
Model Selection This is a continuation of our retail case study example for campaign and marketing analytics. In the previous two parts, we discussed a couple of decision tree algorithms (CART and...
View ArticleDecision Tree – Entropy – Retail Case Study Example (Part 6)
This article is a continuation of the retail case study example we have been working on for the last few weeks. You can find the previous parts of the case study example at the following links: Part 1:...
View ArticleDecision Tree (CART) – Retail Case Study Example (Part 5)
This article is a continuation of the retail case study example we have been working on for the last few weeks. You can find the previous 4 parts of the case at the following links: Part 1:...
View ArticleAssociation Analysis – Retail Case Study Example (Part 4)
This is a continuation of the case study example of marketing analytics we have been discussing for the last few articles. You can find the previous parts at the following links ( Part 1, Part 2, and...
View ArticleExploratory Data Analysis (EDA) – Retail Case Study Example (Part 3)
For the last couple of weeks we have been working on a marketing analytics case study example (read Part 1 and Part 2). In the last part (Part 2) we defined a couple of advanced analytics objectives...
View ArticleMarketing Analytics – Retail Case Study Example (Part 2)
Last week we started a case study from the online retail industry to learn more about marketing analytics (Read Part 1). Before we continue with the same case, let me share a few factors that enhance...
View ArticleNext Best Action – Retail Case Study Example (Epilogue)
This article is the epilogue to our case study example about campaign and marketing analytics for an online retail company. You could read the previous parts at Problem definition: Part 1 & Part 2...
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